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SURECALL Recognized as Canada’s Most Admired Corporate Cultures

Updated: 4 days ago

For Immediate Release

November 26, 2020 (Calgary, Alberta) – SureCall has been selected as one of Canada’s Most Admired Corporate Cultures for 2020 by Waterstone Human Capital.

People & culture has been the primary focus for Desirée Bombenon, CEO & Chief Disruption Officer, at SureCall since the company was incorporated in 2013.

SureCall has created an inclusive and diverse culture through innovative processes such as ‘no resume’ recruitment, the ‘upside down pyramid’ model, and ‘no box thinking’, all created with the team in mind, as the most important part of their business. Desirée is a leading consultant on culture and team happiness and contends that “culture is a strategy”.

“Without a dynamic, trusting, and fun environment your business will only go so far. It’s not something that changes overnight; however, it makes all the difference in the performance and growth of any business. We are thrilled to have this national acknowledgment and stand by our people first!” – Desirée Bombenon CEO

Canada’s Most Admired Corporate Culture is presented by Waterstone Human Capital. Their mission is to recruit, align, develop, and transition a company’s human capital, to help maximize performance and build a great, high-performance culture.

“At Waterstone, we believe corporate culture drives performance and that it’s an organization’s greatest asset,” said Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of Canada’s Most Admired™ Corporate Cultures Awards. “This year’s winning organizations have all demonstrated an outstanding commitment to corporate culture and to leveraging their culture as a competitive advantage. They all align to three key themes: they are focused on building a high-performance culture, committed to employee career development and growth, and focused on creating a workplace culture that supports physical and psychological safety for their team members.”

Corporate culture drives performance – it is an organization’s greatest asset. This national program, now in its 17th year, annually recognizes best-in-class Canadian organizations for having cultures that have helped them enhance performance and sustain a competitive advantage.

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About SureCall: SureCall Contact Centers Ltd. Is a purpose driven award-winning BPO, A “Best for the World” Certified B Corporation® and a participant of the UN Global Compact. SureCall provides global outsourced custom solutions supporting SME’s to Fortune 500 companies, with headquarters in Calgary, Alberta, Canada. For more information on SureCall, visit our website at

SureCall Contact: Kiran Layal; Executive Assistant to Desirée Bombenon & Director of Brand Vigilance;; 403-219-0008

About Waterstone Human Capital:

At Waterstone Human Capital, we inspire organizations to build high performance cultures. We’re a human capital management consulting firm specializing in retained executive search, cultural measurement and assessment, and leadership training and development. We have successfully helped hundreds of entrepreneurial-minded, high-growth organizations across North America recruit, measure and train for fit. Waterstone is also the founder of the Canada’s Most Admired™ Corporate Cultures and Canada’s Most Admired™ CEO programs. These national programs annually recognize best-in-class Canadian organizations and CEOs, for fostering cultures that enhance performance and help sustain a competitive advantage.

For more information please visit or

For media inquiries: Lindsay George, Marketing and Communications Leader, Waterstone Human Capital; 416-408-4545 x 227

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